CITY2CITY

Boxfresh x Keep Hush

For the first signal of our return, Boxfresh joined Keep Hush at Sui Generis, in Dalston, formerly Visions. They programmed the night to take the room through the BPMs: weird, wobbly 140s into rolling drum and bass, a peak-time grime set from Sir Spyro, then blend-heavy jungle from Simms with Reek0 on the mic. Lady Ice, Manami, re:ni and Kutchi in across the night.A proper trip through the sounds of the city.Keep Hush is throwing some of the best parties in London right now. Community first, ...

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Known Everywhere Campaign

Known Everywhere marks the return of Boxfresh through a renewed attitude and point of view. Shot with image-maker Finnegan Travers, the campaign revisits West London, the brand’s spiritual home through the 1990s, before moving into studio to bring the product, stance and graphic identity into sharper focus. The result is not nostalgia, but a reintroduction: Boxfresh seen through a place that helped shape it, then sharpened for now. Across portraits, full-length looks, movement studies and pr...

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