Privacy policy

Boxfresh respects your privacy. This policy explains how we collect, use and protect your personal information when you use our website or purchase from us.

Boxfresh is operated by Boxfresh Holdings Limited, registered in England and Wales (Company No. 16148459).

1. WHAT WE COLLECT

We may collect the following information:

  • Contact details (name, email address, phone number)

  • Delivery and billing addresses

  • Order and transaction information

  • Payment details (processed securely via our payment providers)

  • Account information (if you create an account)

  • Communications with us

  • Device and technical data (IP address, browser type, usage data)

We do not store full payment card details.

2. HOW WE USE YOUR INFORMATION

We use your information to:

  • Process and deliver your orders

  • Provide customer support

  • Manage returns and refunds

  • Prevent fraud and protect our business

  • Send service-related communications

  • Send marketing communications (where you have opted in)

  • Comply with legal and regulatory obligations

3. LEGAL BASIS FOR PROCESSING (UK GDPR)

Under UK data protection law, we process your personal data on the following bases:

  • Contract – to fulfil your order and provide our services

  • Legal obligation – for tax, accounting and regulatory purposes

  • Legitimate interests – to operate and improve our business and prevent fraud

  • Consent – for marketing communications where required

4. WHO WE SHARE YOUR INFORMATION WITH

We may share your information with:

  • Shopify (our ecommerce platform)

  • Payment providers

  • Shipping and fulfilment partners

  • IT and marketing service providers

  • Professional advisers

  • Regulatory or law enforcement authorities where required

We only share information necessary to provide our services.

5. INTERNATIONAL TRANSFERS

Some of our service providers may process data outside the UK. Where this occurs, we ensure appropriate safeguards are in place in accordance with UK data protection law.

6. DATA RETENTION

We retain personal information only for as long as necessary to:

  • Fulfil your order

  • Comply with legal obligations (including tax and accounting requirements)

  • Resolve disputes and enforce our agreements

When no longer required, data is securely deleted or anonymised.

7. YOUR RIGHTS

Under UK data protection law, you have the right to:

  • Access your personal data

  • Correct inaccurate information

  • Request deletion of your data

  • Restrict or object to processing

  • Request data portability

  • Withdraw consent to marketing at any time

You can unsubscribe from marketing emails using the link provided in any email.

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO).

8. COOKIES

Our website uses cookies and similar technologies to:

  • Ensure the site functions properly

  • Analyse website traffic

  • Improve user experience

You can manage cookie preferences through your browser settings.

For more information, please see our Cookie Policy.

9. CONTACT US

If you have questions about this Privacy Policy or your personal data, contact us at support@boxfresh.world

10. CHANGES TO THIS POLICY

We may update this policy from time to time. The latest version will always be available on our website.