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Dean Bryce, Eski, Simms, Chloe Dees, Osiris The God
At the weekend we partnered with Don't Sleep to celebrate 60 years of Carnival. A garden packed out with friends and family, a lineup of incredible musicians taking us through to the end, and Stella Artois and Alizé keeping us hydrated.
We marked the occasion with a limited-edition T-shirt created exclusively for attendees. It's an artefact and a shared memory of the night. Carrying the simple message “Don’t Sleep Dance!”, the shirt captured the spirit of the party and the idea at the heart of Don’t Sleep’s approach to Carnival.
We've kept a small number of t-shirts back. DM us on Instagram for the chance to get one.
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About Don't Sleep
For the past two years, independent London-based music company Don’t Sleep has hosted an intimate Notting Hill Carnival house party for friends, family and the wider creative community, right in the heart of the West London celebrations.Founded by Dean Bryce, whose Jamaican heritage has shaped his relationship with sound system culture, Don’t Sleep is a record label, management company and creative platform built around championing artists and musicians pushing culture forward. Its events follow the same philosophy, bringing together music, community and people from across London’s creative worlds in spaces that feel spontaneous and genuinely connected to the culture around them.The collaboration brought together two brands with deep connections to British music, culture and the communities that continue to shape both, celebrating Carnival through the music, people and creativity that make the weekend what it is.
